Skip to main content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.

Disinformation in the Digital Age: Glossary

Terms to Know

Agenda:
A goal to be achieved in influencing the audience, often referred to as a hidden agenda

 

AP:
The Associated Press, an internationally-recognized news outlet

 

Bias: 
A tendency or opinion for or against a particular thing, usually based on prejudice

 

Clickbait:
Online material created to draw traffic to a website rather than inform an audience.

 

Context: 
The situation surrounding an event (e.g., a speech given in the context of a heated political environment)

 

Credibility: 
The quality of being trustworthy

 

Fringe source:
A media outlet that disseminates information that is significantly different from mainstream views 

 

Journalism: 
Journalism is the activity of gathering, assessing, creating, and presenting news and information. The purpose of journalism is […] to provide citizens with the information they need to make the best possible decisions about their lives, their communities, their societies, and their governments. https://www.americanpressinstitute.org/

 

Mainstream media:
News outlets that both reflect and influence the opinions of a large number of people 

 

Native Ad:
Sponsored content that looks like news (e.g., television infomercials disguised as interviews or talk shows)

 

Neutrality:
The state of being impartial, not supporting either side

 

Primary source:
The original document, recording, or photograph created when an event or condition was experienced

 

Reliability:
The trustworthiness of a source

 

Satire:
The use of irony, sarcasm, and/or ridicule in exposing or denouncing the actions or vices of others, particularly politicians 

 

Secondary source:
Material that was created later by someone who did not experience first-hand or participate in an event or condition

 

Spin: 
A biased interpretation of an event

 

Sponsored content:
Content (i.e., articles) that look like the format of the site but are actually marketing materials

 

UPI:
United Press International, an internationally-recognized news outlet

 

Verification:
The process of assessing the accuracy or validity of something